Help The _meric_n Red Cr_ss bring back the A’s, B’s & O’s

Did you know that every two seconds, someone in the U. S. needs a blood transfusion?  But for the past four years, Red Cross blood donors have declined by about 80,000 each year, according to Mary Pucel, Donor Recruitment Director.

In light of the steady decline of donors, The American Red Cross launched a campaign in an attempt to gain new blood donors and encourage previous donors to donate again, and just in time, June 14th is World Blood Donor Day. The campaign, which is titled “Missing Types” aims to draw attention to the blood types in lowest supply on hospital shelves: A, B, and O. As part of the campaign, the letters A, B, and O, which are used to ID blood types, are disappearing from recognizable brands, corporate logos, and websites. Adobe, MasterCard, the New York Yankees, Oreo, Salesforce, and IBM, just to name a few, are teaming up with The American Red Cross.