Millennials are going to increasingly shape the future of the world, and healthcare will be no exception to that. Younger people are interacting with their healthcare providers in different ways than we’ve seen in the past and companies will need to keep up to retain market share.
A recent EBRI Research paper took a look at some of the ways that millennials differ from other groups when it comes to their healthcare. In general, millennials are more likely to shop around for their healthcare, often using walk-in clinics and not having a designated primary care provider. They are also much more likely to be involved in ancillary care such as through wellness programs.
What is perhaps least surprising is that millennials are more than twice as likely as baby boomers to consider telemedicine and that they are much more likely to look up hospital and doctor ratings online.
Hospitals know that young people want these things, with nine in 10 saying that enhancing the customer experience is a high priority, but less than a third of hospitals have worked on this and even fewer have developed capabilities to increase digital engagement.
The problem in getting with the times and being able to cater to a younger, more connected group, is that a lot of systems and processes in place are antiquated and rely on faxes and manual data entry. What we do at Extract is alleviate that pain by automatically pulling data from your unstructured documents to get it in a patient record faster and more accurately. This better meets the demands of millennials who are expecting to be able to access their medical information online, and as fast as possible.
If you’d like to learn more about how this process works, reach out today for a description or demo.
About the Author: Chris Mack
Chris is a Marketing Manager at Extract with experience in product development, data analysis, and both traditional and digital marketing. Chris received his bachelor’s degree in English from Bucknell University and has an MBA from the University of Notre Dame. A passionate marketer, Chris strives to make complex ideas more accessible to those around him in a compelling way.